Regional Market Development Manager UK - Ireland
Regional Market Development Manager UK - Ireland
For the UK & Ireland, we’re ready to take the next step moving into a direct sales model. That’s why we’re looking for a Regional Market Development Manager who knows the market, spots opportunities early, and turns them into action.
In this role, you’re more than a commercial driver. You’re the connection between growers, processors, retailers, and our internal teams. You bring insights from the field into our strategy, guide where we move next, and make sure our crops spinach, Swiss chard, red beet and beans land where they create the most value.
You’ll be the voice of the market within KWS and play a key role in strengthening our position in this important region. Hands-on, strategic, and always focused on impact.
In this role, you report directly to the Global Customer Team Lead while keeping full ownership in the region. You operate with a high level of independence, but always as part of a team that moves forward together.
Your responsibilities
You drive market development in the UK & Ireland from strategy to execution. You connect the market with our organization, build strong relationships across the value chain, and turn insights into concrete actions.
Develop and execute the regional market strategy
Build and maintain strategic relationships across the value chain
Translate market insights into actions for breeding, product and business development
Drive successful introduction and adoption of new varieties
Identify growth opportunities and strengthen KWS’ market position
Connect teams and stakeholders to deliver impact together
Skills & experience
5+ years of experience in vegetable seeds, fresh produce, or a related agri-sector
Strong understanding of UK & Ireland vegetable production and market dynamics
Experience in customer development, market development or strategic roles
Comfortable working with data and tools such as ERP (ABS/SAP), CRM (Salesforce) and product systems (Mercado).
Skilled in building and maintaining relationships across the value chain
Able to translate market insights into concrete business opportunities
Why you’ll want to join our Vegetable Squad
Play a key role in building the future of KWS Vegetables in one of Europe’s most important markets
A role that goes beyond sales with real influence on strategy, market development and product direction
Direct impact on how we grow and position our business in the UK & Ireland
Work with an ambitious, international team that’s moving fast and thinking ahead
Access to strong breeding capabilities and continuous innovation
A visible role where your input truly shapes decisions and results
Join the team!
Ready to make your mark in the UK & Ireland market as our new Regional Market Development Manager? Apply now and join our Vegetable Squad! For more information about this vacancy, please contact our Global Customer Team Lead, René van Meijel, on +31 6 82 05 50 41 or at rene.meijel@kws.com
