Marketing Communications Strategy Manager

Ready to break new grounds and dig into a role that’s all about creativity, strategy, and global impact? At KWS Vegetables, we’re on the hunt for a trailblazing Marketing Communications Strategy Manager to lead the charge in creating bold campaigns, mentoring marketing professionals, and putting our brand in the spotlight across the globe.

This isn’t your typical 9-to-5. One day you’ll be outlining a global strategy for tomatoes; the next, you’ll be coaching a team in Brazil or brainstorming with creatives about a watermelon launch that turns heads. Your mission? To push boundaries, generate fresh ideas, and make our brand impossible to ignore.

We’re looking for someone sharp, daring, and who is not afraid to dive into our customers’ heads. You have the vision to create strategies that cut through the noise and the authority to unite teams around the globe.

In exchange? Total creative freedom, a global playground, and a chance to show the world what next-level marketing looks like. Think you’ve got what it takes to make it happen?

Full-time · Andijk

Your responsibilities:

Plan and implement marketing strategies

Create and deliver global marketing communication plans that promote the KWS Vegetables brand, products, and services to growers and value chain partners.

Ensure all strategies match the global marketing goals and stay aligned with the brand.

Lead campaigns and create content

Lead teams to develop creative marketing ideas and content that connect with customers.

Plan and organize exciting international product launches and campaigns that add value and support market goals.

Provide local Marketing Specialists with ready-to-use content toolkits for campaigns.

Support and guide teams

Help and mentor local Marketing Specialists to plan and execute campaigns, events, and product launches in their markets.

Work closely with technical experts (like Product Managers and Researchers) to develop content that highlights the benefits of new product traits.

Track and improve results

Analyze marketing data, track campaign results, and update customer personas to improve future campaigns.

Keep a global marketing calendar up to date for better planning.

Work with Agencies and Stakeholders

Manage relationships with agencies and vendors to ensure projects are delivered on time and meet expectations.

Represent KWS Vegetables in group marketing meetings and coordinate with other teams across the business.

To seed your future, you've got the following skills:

University/BA degree in Marketing, Agriculture, Economics, or similar fields.

At least 5 years of experience in international marketing (agency experience or agrifood industry preferred).

Ability to develop clear, big-picture strategies that achieve marketing goals and support business objectives.

Strong communication skills and natural confidence to guide and work with people across cultures.

Friendly, approachable, and a good mentor for helping others succeed.

Able to come up with new, exciting ideas for campaigns and marketing strategies.

Focused on understanding customer needs and addressing them effectively.

Knowledge of branding principles and how to create a consistent and strong brand message.

Strong organizational skills to manage multiple projects, meet deadlines, and deliver high-quality work.

Proficient in English (speaking and writing); knowing Dutch or Spanish is a plus.

Reasons to develop your talents within KWS Vegetables

You will be part of a fast-evolving, international company striving to become a leader in the vegetable seed industry.

It’s an ideal opportunity to build your career within a unique organization with big ambitions.

You own and drive the job, with this lots of freedom and responsibility to truly make a difference.

Your working environment is inspiring and consists of a diverse and growing team of experienced gurus and fresh talents.

You’ll receive a competitive salary and all kinds of nice extra’s, such as the Freshplorer bag filled with cool stuff on your first day.

KWS Vegetables: A new chapter in vegetable breeding
The ambition that drives KWS - sustaining farms, food, and the planet - found a natural extension in vegetables. Since KWS entered the vegetable business in 2019, we expanded operations around the globe in strategically important vegetable production regions. From here, we can pursue our ambition with a long-term and independent perspective. With the breeding and research know-how we've built over the last 165+ years, we can truly make a difference in vegetables.