Marketing Communications Strategy Manager

Your responsibilities:

Plan and implement marketing strategies

• Create and deliver global marketing communication plans that promote the KWS Vegetables brand, products, and services to growers and value chain partners.

• Ensure all strategies match the global marketing goals and stay aligned with the brand identity.

Lead global campaigns and create content

• Lead teams to develop creative marketing ideas and content that resonate with customers.

• Plan and organize exciting international product launches and campaigns that add value and support market goals.

• Provide local Marketing Specialists with ready-to-use content toolkits to implement global campaigns locally.

Support and guide teams

• Help and mentor local Marketing Specialists to plan and execute campaigns, events, and product launches in their markets.

• Work closely with technical experts (like Product Managers and Researchers) to develop content that highlights the benefits of new product traits.

Track and improve results

• Analyze marketing data, track campaign results, and update customer personas to improve future campaigns.

• Keep the global marketing calendar up to date to keep overview on worldwide presence and align on planning

Work with Agencies and Stakeholders

• Manage relationships with agencies and vendors to ensure projects are delivered on time and meet expectations.

• Represent KWS Vegetables in group marketing meetings and coordinate with other teams across the business.

• To ensure effective collaboration and strategy implementation, you work at our headquarters in Andijk (NL) for a minimum of three days per week.
  
  To seed your future, you've got the following skills:

• University/BA degree in Marketing, Agriculture, Economics, or similar fields.

• At least 5 years of experience in international marketing, preferably in an agrifood or fresh produce environment.

• Ability to develop clear, big-picture strategies that achieve marketing goals and support business objectives.

• Strong communication skills and natural confidence to guide and work with people across cultures.

• Friendly, approachable, and a good mentor for helping others succeed.

• Able to come up with new, exciting ideas for campaigns and marketing strategies.

• Focused on understanding customer needs and addressing them effectively.

• Knowledge of branding principles and how to create a consistent and strong brand message.

• Strong organizational skills to manage multiple projects, meet deadlines, and deliver high-quality work.

• Fluent in English (both spoken and written); proficiency in Dutch or Spanish is an advantage.

Reasons to develop your talents within KWS Vegetables

• You will be part of a fast-evolving, international company striving to become a leader in the vegetable seed industry.

• It’s an ideal opportunity to build your career within a unique organization with big ambitions.

• You own and drive the job, with this lots of freedom and responsibility to truly make a difference.

• Your working environment is inspiring and consists of a diverse and growing team of experienced gurus and fresh talents.

• You’ll receive a competitive salary and all kinds of nice extra’s, such as the Freshplorer bag filled with cool stuff on your first day.