CRM Excellence Specialist

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CRM Excellence Specialist

Are you passionate about leveraging cutting-edge CRM technology to drive the best customer experience in the Vegetable Seed industry? As part of our dynamic Sales & Marketing team at KWS Vegetables, you will play a crucial role in shaping the future of  Salesforce CRM and marketing automation for driving our global customer centricity strategy. We are looking for a proactive, innovative, and hands-on professional who thrives in our fast-paced, international environment, and is excited to collaborate across diverse teams and regions with both users and business owners. Someone who feels ownership in making Salesforce a success for BU Vegetables, and gets energy from working both operational and strategic.

Join us in making a global impact! You will have the opportunity to lead the global adoption of Salesforce solutions, drive the design of new functionalities and bring support to users. The ultimate goal? Efficient and effective account planning, sales management and marketing campaign activities. If you’re ready to bring your CRM expertise and creativity to the forefront, this is the perfect opportunity to grow and make a lasting difference.  

Full-time · Andijk

Your responsibilities:

  • You will drive the design, implementation and global adoption of new Salesforce functionalities.

  • You will offer ongoing support, conduct training, and troubleshoot issues to ensure optimal Salesforce performance.

  • You will coordinate and perform testing to guarantee reliable, effective implementations.

  • You will oversee the integration of various interfaces with our expert teams, ensuring seamless functionality.

  • You will create and launch (standard) campaigns and automations in Marketing Cloud, overseeing their deployment across all regions.

  • You will analyse CRM data to propose new, standardized campaign tactics.


To seed your future, you've got the following skills:

  • You have a strong ability to understand the vegetable seed industry’s unique dynamics and business processes.

  • You have comprehensive knowledge of CRM principles and data management with several years of CRM experience; Salesforce certifications are an advantage.

  • You are familiar with agile principles and tools like JIRA; experience in writing acceptance criteria.

  • You are an excellent communicator with a collaborative spirit, experienced in working across diverse, interdisciplinary teams.

  • You are highly organized, detail-oriented, and able to juggle multiple tasks effectively.

  • You have background in email marketing and automation, emphasizing segmentation and personalization.

  • You are self-motivated, have an independent way of working, and the ability to think in multilayers.

  • You are a team player with commitment and enthusiasm for following the latest trends and benchmarks in CRM and automation, and you enjoy identifying opportunities.

  • You have got a Bachelor's degree in Digital Marketing, Business Economics or a related field.

  • You are fluent in English; additional languages are an advantage.

Reasons to develop  your talents within KWS Vegetables:

  • You will be part of a fast-evolving, international company striving to become a leader in the vegetable seed industry.

  • As the first CRM specialist within our BU Vegetables you will have a pioneering role, but highly supported by KWS Saat’s expert teams and our IT partners.

  • It’s an ideal opportunity to build your career within a unique organization with big ambitions.

  • You own and drive the task, with this lots of freedom and responsibility to get the job done.

  • Your working environment is inspiring and consists of a diverse and growing team of experienced gurus and fresh talents.

  • You’ll receive a competitive salary and attractive benefits package.

  • You get to work with fantastic colleagues.

Ready to shape the future of CRM at KWS Vegetables?
Apply now and join a global team dedicated to making a significant impact in the vegetable seed industry! For further details, please contact Jacco Kaarsemaker, Manager Marketing, at +31 (0) 6 55 00 06 05 or via jkaarsemaker@popvriendseeds.nl.

If you’re excited to seize this opportunity, click the button below to apply immediately.

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