Business Area Manager a.k.a. Business Grower

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Business Area Manager a.k.a. Business Grower

You are ambitious and know how to establish a successful business. You can empower people? Does the idea of being responsible for sales in other continents of the world make your heart beat faster? Do both Europe and Oceania have no secrets for you? Is 'no worries' one of your standard expressions? Then this shirt could look very good on ya mate!


As our Business Area Manager you are responsible for the commercial success in Europe and Australia & New Zealand. You have a strong vision on international sales, after sales and promotions. You make a clear contribution to our sales strategy in the medium and long term. At the same time, you see new opportunities for Pop Vriend's success everywhere.

You always strive for growth, development and continuity because you are responsible for achieving results in terms of turnover, margin, market share and customer satisfaction.

You lead a multidisciplinary team consisting of Area Sales Managers and Customer Service Representatives. You’ll report to the Sales & Marketing manager.

Education & Experience
You have a bachelor’s or a master's degree, preferably an agricultural training. Besides that you have a minimum of 10 years of experience in an international sales or business development position with a minimum of 5 years of experience leading an international multidisciplinary team.  

Skills & Personality
You have a commercial focus and good communication and social skills. You execute calmness and professionalism with your strong personality. You are a strategic thinker and know how to translate commercial policy into operational sales activities.

Because of your managerial, motivating and coaching qualities everyone in the team likes to work with you. You know how to establish and maintain effective relationships with your team by employing fact, tact and sensitivity to the needs of others.

Teamwork is the key to success; we work with an ambitious team and vision and everyone takes his/her responsibility in winning this match by smart collaboration. We do not work with aggressive targets but focus on good cooperation. 

Language and IT
You speak and write English, and preferably Dutch, fluently. It's a big plus if you also speak German or French. You know your way around with programs like Office365 and ABS.

Our headquarters is based at Andijk, in the Netherlands. Frequently traveling (25%) is part of the position.

About our company
As from 2019, Pop Vriend Seeds is an independent subsidiary of KWS Seeds. KWS, a family owned German seeds company, is the world’s fifth largest seed business. KWS brings us 160 years of breeding heritage and we at Pop Vriend welcome the great opportunities for synergy in the field of technology and research. From our head quarters in Andijk, the Netherlands, we will operate independently.

The rewards
An amazing chance to work and gain experience in a unique company where you will have loads of space and responsibility. You’ll work in a team of about 75 inspiring colleagues that consists of all kind of people; some just finished school, others are real guru’s in the field. Do you like to get to know some colleagues? Check the People of Pop Vriend.

Besides an inspiring work environment in the most beautiful and sustainable building of West-Friesland, including a nice lunch café and delicious cappuccino’s, you’ll have loads of possibilities to develop yourself in your discipline. We have a no-nonsense work mentality and an informal culture, another way to say that we laugh a lot at Pop Vriend Seeds.

We've just scheduled the first interviews with a select group of candidates. For that reason we decided to put the vacancy on hold. We would like to investigate what the current candidates can do for us. Feel free to apply anyway, if we do not find the right match we will inform you directly!

Convinced? You can let us know by clicking the ''Apply now'' button. 

If you have any questions you can get in touch with Nancy van der Veen – Executive Secretary - by phone number +31 228 591 462 or by e-mail address

A workweek of a Business Area Manager at Pop Vriend Seeds

On Monday morning you start with the daily huddle with your team, what is your one thing to get done today? When that’s clear it’s time for coffee and some small talk about the weekend, you always know what’s on in your team. After that, time for some work!

Today you have set several project meetings. Because you want to help one your team members with an issue with a customer in New Zealand you solve that first. After that, straight to the meeting. After lunch you and want to have this solved first. You prioritize outside focussed activities, and gained insights are turned into action plans for the team.

On Tuesday one of our foreign distributors is visiting because she wants to talk about your long term goals. You’ll explain her everything about your goals and exclusive distribution agreements. Together you decide the best strategy to follow. At the end of the day you invite her to see how beautiful the area is and to have a meal together with other colleagues of the department.

On Wednesday you blocked half day to work on your strategic bean plan for Belgium. In the afternoon you have a meeting planned with the Customer Service Representatives of your team to check the open orders with them and define actions to reach our year targets.

Because this is the first week of the month, you will have a business review with our MT on Thursday morning. You present excellent sales figures, and tell that you want to grow faster since you know there is room in the market. Together with our Supply Chain manager you aligned which actions to take.

In the daily huddle you’re telling todays focus will be to finish the pricelists. All numbers are aligned with customers, Supply Chain and our Market Manager. When finished you will make your travel plan for next week, you will be going to France. Last, but not least, you send the Area Sales managers some last updates from our ERP system to be informed well. It was a good week, time for a drink with the rest of the teams!